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PPG to Stay Official Paint of NHL in Canada, US – Adweek

PPG will proceed on because the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North American partnership.

Monetary particulars and phrases weren’t disclosed.

Pittsburgh-based PPG will take part as a sponsor of the 2023 Discover NHL Winter Classic, during which its hometown Penguins will go to the Boston Bruins at Fenway Park, dwelling of Major League Baseball’s Boston Red Sox, Monday, Jan. 2, at 2 p.m. ET.

The corporate will probably be represented by branded dasherboards, in-stadium signage and on-site activation,

PPG may even profit from nationwide broadcast publicity by Digitally Enhanced Dasherboards throughout the Stanley Cup Playoffs.

When the 2 events final renewed their partnership, in 2019, they revealed {that a} color-changing thermochromic coating developed with PPG suppliers LCR Hallcrest and QCR Options could be added to all official recreation pucks, altering from purple to clear when the puck’s temperature rose above freezing in order that officers would comprehend it was time for a brand new puck.

Along with greater than 60,000 recreation pucks each season, PPG’s Envirocron Excessive Safety coating has been used on goalposts since 2017.

NHL senior vp of North American enterprise improvement Kyle McMann stated in an announcement, “We’re delighted to increase our partnership with PPG, a deeply dedicated NHL accomplice that engages our followers throughout quite a few ranges of our nice recreation, together with on the upcoming Uncover NHL Winter Traditional. It’s thrilling to see that PPG will make the most of DED, an progressive strategy to dynamic dasherboard promoting, to advertise its merchandise and attain new customers and NHL followers.”

PPG chief communications and authorities affairs officer Bryan Iams added, “We’re proud to mix the facility of the NHL with PPG and its well-known client paint manufacturers, together with PPG Paints, Dulux paint, Sico paint, Glidden paint and Olympic stains. By the partnership extension, PPG will proceed to determine new methods to combine its paints, coatings and specialty supplies into the sport of hockey, together with at premier occasions such because the 2023 Uncover NHL Winter Traditional.”

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