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FanDuel, Caesars Sportsbooks Attempt to Attain Girls Sports activities Followers – Adweek

For each lady who bets on a sporting occasion within the U.S., there are 4 males exchanging excessive fives within the sportsbook round her.

For ladies who wish to place bets, the gender imbalance they encounter amongst sports activities bettors has deep roots in its unlawful, male-dominated historical past. For gaming corporations and their entrepreneurs, it’s an incredible alternative to even the percentages.

Greater than 4 years after the Supreme Courtroom’s Murphy v. Nationwide Collegiate Athletic Affiliation choice opened the door to authorized sports activities betting nationwide, 34 states and the District of Columbia have legalized some type of sports activities playing.

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